When Elizabeth Stein started her natural food company, Purely Elizabeth, in 2009, she sold muffin and pancake mixes made with ancient grains. But it wasn't until 2011, after cooking a batch of homemade granola for her mom, that her company really took off. The company that began in one woman's kitchen now brings in $147 million a year in sales. Produced by: Zach Green Senior Managing Producer: Eric M. Clark Camera: Rob Jackson Editor: Nic Golden Henry Animators: Christina Locopo Reporter: Ryan Johnston Additional Footage: Getty Images, Purely Elizabeth, Elizabeth Stein Subscribe to CNBC Make It.: http://cnb.cx/2kxl2rf About CNBC Make It.: CNBC Make It. is a new section of CNBC dedicated to making you smarter about managing your business, career, and money. Want to earn some extra money on the side? Take CNBC’s new online course How to Start a Side Hustle to learn tips to get started and strategies for success from top side hustle experts. Pre-register now and use coupon code EARLYBIRD for an introductory discount of 30% off $97 (+taxes and fees) through April 1, 2025: https://cnb.cx/3QtWopy Connect with CNBC Make It. Online Get the latest updates: https://www.cnbc.com/make-it Find CNBC Make It. on Facebook: https://cnb.cx/LikeCNBCMakeIt Find CNBC Make It. on Twitter: https://cnb.cx/FollowCNBCMakeIt Find CNBC Make It. on Instagram: https://bit.ly/InstagramCNBCMakeIt #CNBC #CNBCMakeIt #foundereffect I Spent $5K To Start A Business In My Kitchen—Now It Brings In $147M/Year