late Automotive says its compact pickup truck has cracked the code to making affordable, U.S.-built electric vehicle. The Detroit-based startup is led by veterans of Chrysler, Tesla and other major automakers, and backed by big investors such as Jeff Bezos. But its product might be niche, and the ending of the federal EV tax credit means the price has gone up. And now companies like Ford have also announced a $30,000 EV pickup truck. Slate received more than 100,000 reservations for its truck in two weeks. But will those reservations turn into sales? CNBC’s Rob Ferris traveled to Slate’s headquarters to find out. Chapters: 0:00 Introduction 1:38 Chapter 1 - The truck 3:48 Chapter 2 - An “affordable EV” 8:21 Chapter 3 - Customizable 10:34 Chapter 4 - Challenges Produced by: Robert Ferris Produced, Shot and Edited by: Andrew Evers Animation: Emily Park, Christina Locopo Senior Director of Video: Jeniece Pettitt Additional Footage: Slate, Getty Images » Subscribe to CNBC: https://cnb.cx/SubscribeCNBC » Subscribe to CNBC TV: https://cnb.cx/SubscribeCNBCtelevision » Watch CNBC on the go with CNBC+: https://www.cnbc.com/WatchCNBCPlus About CNBC: From 'Wall Street' to 'Main Street' to award winning original documentaries and Reality TV series, CNBC has you covered. Experience special sneak peeks of your favorite shows, exclusive video and more. Want to stand out, grow your network, and get more job opportunities? Sign up for Smarter by CNBC Make It's new online course, How to Build a Standout Personal Brand: Online, In Person, and At Work. Sign up today with coupon code EARLYBIRD for an introductory discount of 30% off the regular course price of $67 (plus tax). Offer valid through September 2, 2025: https://cnb.cx/4nUBgbA Connect with CNBC News Online Get the latest news: https://www.cnbc.com/ Follow CNBC on LinkedIn: https://cnb.cx/LinkedInCNBC Follow CNBC News on Instagram: https://cnb.cx/InstagramCNBC Follow CNBC News on Facebook: https://cnb.cx/LikeCNBC Follow CNBC on Threads: https://cnb.cx/threads Follow CNBC News on X: https://cnb.cx/FollowCNBC Follow CNBC on WhatsApp: https://cnb.cx/WhatsAppCNBC #CNBC How Bezos-Backed Slate Plans To Build An Affordable EV Truck In The U.S.
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