Using profits from his preexisting supplements company, Mark Sisson and Morgan Zanotti founded Primal Kitchen in 2015 with the intention to create better-for-you condiments and sauces, free of artificial sweeteners and canola oil. The company's flagship product -- $10 avocado oil-based mayonnaise -- sold out in just one week. Then, a few years later, Mark and Morgan would sell Primal Kitchen to Kraft Heinz for $200 million. Produced & Edited by: Raffi Paul Senior Managing Producer: Eric M. Clark Camera: Tristan Pelletier Additional Editing: Marisa Forziati Animator: Christina Locopo Reporter: Tom Huddleston, Jr. Additional Footage: Primal Kitchen, Getty Images Subscribe to CNBC Make It.: http://cnb.cx/2kxl2rf Watch CNBC on the go with CNBC+: https://www.cnbc.com/WatchCNBCPlus About CNBC Make It.: CNBC Make It. is a new section of CNBC dedicated to making you smarter about managing your business, career, and money. Learn from experts how to network successfully, revamp your resume and confidently transition into your dream career through CNBC’s new online course How to Change Careers and Be Happier at Work. Pre-register today and use coupon code EARLYBIRD for an introductory discount of 30% off $67 (+taxes and fees) through May 13, 2025: https://cnb.cx/4cja2pV Connect with CNBC Make It. Online Get the latest updates: https://www.cnbc.com/make-it Find CNBC Make It. on Facebook: https://cnb.cx/LikeCNBCMakeIt Find CNBC Make It. on Twitter: https://cnb.cx/FollowCNBCMakeIt Find CNBC Make It. on Instagram: https://bit.ly/InstagramCNBCMakeIt #CNBC #CNBCMakeIt #FounderEffect We Launched A $10 Mayo – Then Sold To Kraft Heinz For $200 Million Three Years Later
The Millennial Money series profiles people across the U.S. and details how they earn, save and spend their money.
Unlocked is a home tour series that explores how much people across the U.S. and around the world spend on their housing, what they get for their money, and what they had to sacrifice to make it happen.