Ferrari has a secret point system that has customers spending millions before being able to buy its most high end car. CNBC's Robert Frank breaks down how that system works. Chapters: 0:00 Introduction 0:19 Buying a Ferrari 1:22 Point system 2:00 Potential risks Reporting by: Robert Frank Senior Producer: Nick Robertson Senior Managing Producer: Tala Hadavi Edited by: Tim Hurt Additional Footage: Getty Images, Ferrari » Subscribe to CNBC: https://cnb.cx/SubscribeCNBC » Subscribe to CNBC TV: https://cnb.cx/SubscribeCNBCtelevision » Watch CNBC on the go with CNBC+: https://www.cnbc.com/WatchCNBCPlus About CNBC: From 'Wall Street' to 'Main Street' to award winning original documentaries and Reality TV series, CNBC has you covered. Experience special sneak peeks of your favorite shows, exclusive video and more. Do you want a new career that’s higher-paying, more flexible or fulfilling? Take CNBC’s new online course - How to Change Careers and Be Happier at Work. Pre-register today and use coupon code EARLYBIRD for an introductory discount of 30% off $67 (+taxes and fees) through May 13, 2025: https://cnb.cx/4igNyqZ Connect with CNBC News Online Get the latest news: https://www.cnbc.com/ Follow CNBC on LinkedIn: https://cnb.cx/LinkedInCNBC Follow CNBC News on Instagram: https://cnb.cx/InstagramCNBC Follow CNBC News on Facebook: https://cnb.cx/LikeCNBC Follow CNBC on Threads: https://cnb.cx/threads Follow CNBC News on X: https://cnb.cx/FollowCNBC Follow CNBC on WhatsApp: https://cnb.cx/WhatsAppCNBC #cnbc #ferrari #luxurycars How Ferrari's Secret Point System Has Customers Spending Millions